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If Google weighs up the importance and quality of links as well as their volume, how do you rate a website as a good candidate to seek a link from? Some of the important factors will be how flexible they are to using your keywords in their link text, the way their HTML source is set up, the number of backlinks to their site and the level of traffic visiting their site.
Search engine dos and donts
It really pays to ensure that your link building programme is gradual and follows the rules and guidelines set out by the leading search engines. Search engines like Google put programming code into their servers to detect attempts to fool their bots. Your site could be penalised severely if it detects that you are trying to trick them.
Read more... [What makes a good site to link to?]
Search Engine Marketing
Link Building
Getting to the top of search engines requires an organised effort of
optimising your website pages to be considered relevant to the search engine
queries that your customers are using. But even more important is the effort in
getting relevant, quality sites to link to you. Link building is significant
because search engines treat quality links as 'votes' for your site.
Newsflash
Sensis takes on eBay
Sensis is taking on eBay directly by launching an online auction service through its Trading Post website. There will be a big difference between Trading Post and eBay: free listings.
Site Tips
How well is your site doing?
How do you know how well you are doing in search engines? What should you be looking for? The number of pages your site has indexed in search engines, your rankings on your keywords over time and your traffic statistics are three essential elements you should be considering.
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